In 2018, CUPRA introduced itself as more than a new and independent car brand, but also as a way of life for those who create the path. Exactly one year later, and to celebrate CUPRA’s first anniversary, the CUPRA Formentor Concept Car was presented at the 2019 Geneva International Motor Show – a challenging hybrid here to redefine performance with electrification; a reinvented driving experience inviting us into a new world where raw materials interact with energy.
Born in the world of CUPRA, the CUPRA Formentor is not just a contemporary vision of sportiness. It’s the first car with 100% CUPRA DNA. The embodiment of CUPRA’s values. The new standard for future CUPRA models from body to soul. On the one hand, it merges the versatility of an SUV with the compact and sporty design of a coupé. On the other hand, it doesn’t need a combustion engine to perform like a CUPRA. It runs on a plug-in hybrid engine. While others are building electric cars in a rational way, CUPRA doesn’t forget what got us this far: the emotion experienced behind the wheel of a high-performance car. Adrenaline. Freedom. Control.